What does “Portfolio Management” exactly mean?
Posted by admin on June 9th, 2008If I got this wrong, I will attribute to the fact that English is not my mother tongue! Anyway, the way I understand the word “portfolio” is a “collection of things with commonalities in between to justify grouping them together” and dealing with them as one single entity. I base this understanding in line with the dictionary definition of portfolio as: -
port·fo·li·o (pôrt-f![]()
l
-![]()
, p
rt-)n. pl. port·fo·li·os
a. A portable case for holding material, such as loose papers, photographs, or drawings.
b. The materials collected in such a case, especially when representative of a person’s work
Now as it stands -on its own- , the word portfolio does not give any specific meaning on its own. It has to be qualified - by something - to be meaningful. So if you say the word “portfolio”, I would ask “portfolio of what?” or “what portfolio?” Obviously, you can have different portfolios like a portfolio of your own photographs, artwork, stamps collection, financial assets, banking services, projects … etc… etc… etc. Now, if we talk about project portfolio management (PPM), then we mean literally “project portfolio” management and this means “managing a portfolio (collection) of projects with some commonality between them that justifies grouping them as a collection (or portfolio) of projects”. I have heard other arguments suggesting that PPM stands for “project, portfolio management”. See the comma there? I really don’t know where it came from. But I see the intention to separate project from portfolio, and then I would go back and as “portfolio of what?”
- If the answer comes “projects”, then I would say “why the heck did you put that comma for then?”
- If the answer comes blank, then I would go back to the language aspect, and as what kind of portfolio are you talking about?
Portfolio on its own is not enough indication of what we are talking about.
If you are in a bank and talk of banking products portfolio, I would appreciate that. If you are a service company and you talk of your services portfolio. I would also understand that and appreciate whether your services portfolio includes catering, cleaning, dish-washing, laundry, or what so ever. Equally, if your business is project management, and you talk of portfolio management, I would understand that as “project portfolio” management.
I hope this makes sense to you as it does to me!!!
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